My Roles // Design Lead, Wireframer, Politician
Poor Battle.net Mobile App. This product was pretty widely known as the lowest priority item in the department's repertoire. Leadership was fairly averse to spending extra time or resourcing here because the value of the product hadn't been clearly defined... much to the team's dismay.
During a meeting with the VP of our department, we were tasked with developing a measurable strategy for the app that would prove its value and earn us some much-needed roadmap time and back-end support from partner teams.
The following presentation is the output of that prompt. This was a cross-discipline initiative (Product lead, Engineering lead, and me: Design lead) that we developed and presented to several layers of leadership. The slides are intentionally void of visual design to focus the audience's attention and feedback on strategy and experience.
Outcome
As a result of this work, we were able to gain access to the news, videos, recommended products, and other featured content that we currently display within the Battle.net desktop app. For relatively low cost, we were able to make our mobile content offering far richer and more seamless across devices.