Brentabl Mobile Application
Brentabl was an app concept that attempted to modernize the tool rental process for folks who want to do home projects without having to buy and store single-use tools. Over the course of about a year, the team developed a mobile app  and several social media advertising campaigns to test the concept. Though it didn't gain enough traction to move forward financially, we were able to create a fully functional, customer friendly app that got approved for the Apple app store within a few short months. 
Our customers embodied the Average Joe/Jane archetype. As such, we tried to keep the app as simple and straightforward as possible. No frills, no bells or whistles. We wanted it to feel like you were asking your tool savvy friend or family member for advice.
My Roles
    •  Art Director
    •  UX Designer
    •  UI Designer
    •  Design System Developer & Manager
    •  Illustrator
Related Projects
Here's a happy path prototype! Figma is cool.
For this project, I chose to create a comprehensive UI system first (modeled loosely on Material Design) and then work through the UX process using high fidelity comps created from that system. I hypothesized that we could forego the wireframe stage if we were smart about the UI development. This strategy worked for us because the app was relatively simple and there was only one stakeholder. I probably wouldn't do this in most other circumstances.
Here is a sample of some of the UI components.
And here are a few miscellaneous chunks of user flows and/or state changes. All pieces were created in Figma and annotated with in-file comment threads  and labels.
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