Brentabl was an app concept that attempted to modernize the tool rental process for folks who want to do home projects without having to buy and store single-use tools. Over the course of about a year, the team developed a mobile app and several social media advertising campaigns to test the concept. Though it didn't gain enough traction to move forward financially, we were able to create a fully functional, customer friendly app that got approved for the Apple app store within a few short months.
We used illustration liberally within the mobile app and marketing materials to evoke the feeling of blueprints, plans, and project sketches.
• Art Director