My Roles // Art Director, Brand Strategist, UI Designer, Illustrator, Content Contributor, UX Contributor
United Income was a financial planning and wealth management solution founded in the summer of 2016 and acquired by Capital One in 2019. We combined technology, algorithms, models, methodology, and a team of wealth management experts to analyze the interrelationships of our customers' financial decisions in new ways. The financial planning and investment strategy solutions we produced with this approach improved our ability to build wealth for these folks over the course of their lives. Our tools were especially useful for folks approaching and transitioning into retirement.
Our marketing website evolved over the years. The goal of this latest design was to explain the concept of our application as thoroughly-yet-succinctly as possible. We had added several large features since our last website update so we needed to update the info to accommodate. We also wanted to strike a comfortable visual balance between old world investing and new-age robos.
One of several specialized landing pages.
The Website in Motion
Here are a few short videos showcasing the interaction and motion design featured in the website.
Homepage interaction.
Article Interaction
Team Page Interaction